● WAITLIST OPEN

Join the waitlist.

First access, 10% off your first order and a little surprise in your box. For the list only.

FOR EVERY HAIR, EVERY HER

Whatever season you’re in, your hair deserves better care.

A lightweight, non-sticky scalp and hair ritual that takes minutes to apply. Low tox, every ingredient listed, made for real life.

SAVE MY SPOT →

↑ the list gets 10% off + a surprise

soft, cared-for hair

Applying a scalp treatment with a dropper

a few drops, a few minutes

A handful of shed hair in the shower, the moment that started Unfurl

my why.

HI, I’M INGRID

It started with a handful of hair.

After having my daughter, my hair started shedding and thinning. More strands in the shower, a wider parting, less volume than I was used to. Stress and hormones did the rest.

I went looking for help at the root, and found big promises instead. Serums that swore by “visible regrowth” and did nothing I could see after months. Formulas so greasy my roots looked flat by lunchtime. Strong scents, itchy scalps, labels I couldn’t read, and price tags that made every bottle feel like a gamble.

I didn’t want a miracle. I wanted something honest, non-sticky and easy to apply, that I’d actually use every day.

I couldn’t find it. So I found the formula I’d been looking for, and made it Unfurl. For thinning, tired, stressed-out hair. For every hair. For every her. Whatever season you’re in.

rooting for your hair,
Ingrid

WHY UNFURL

Feel like yourself again, from the root.

For the days your parting looks wider, your ponytail feels thinner and your brush looks fuller than your head.

01

Care where it starts

A lightweight serum you massage straight into your scalp, the place thinning hair starts. A small daily ritual instead of quiet worrying.

feel: like you’re doing something about it

02

Fuller-feeling hair

Ginseng root and arginine, chosen to condition and help hair feel thicker and stronger from root to tip.

feel: confident running your fingers through it

03

Never greasy

Aloe-based and non-sticky. No flat roots, nothing to wash out, nothing to hide under a hat.

feel: free to leave the house

04

Easy, every day

A few drops, a two-minute massage, morning or night. Gentle enough for every day, in every season.

feel: calm, not another chore

WHAT’S INSIDE

Simple ingredients, chosen on purpose.

01 · THE BASE

Aloe vera

The first ingredient, certified organic and Fairtrade. A light, soothing base, so it sinks in without leaving your roots sticky.

02 · THE BOTANICAL

Ginseng root

A plant used in hair and scalp rituals for centuries. Here to leave your scalp feeling refreshed and cared for.

03 · THE AMINO ACID

Arginine

An amino acid, one of the small building blocks your body uses to make protein, and hair is mostly protein. Here to condition and help hair feel fuller and stronger.

GREEN SALON

CONTAINS UPCYCLED PLANT EXTRACTS

ORGANIC ALOE VERA

VEGAN

Also inside: hyaluronic acid, soy and wheat germ extracts, and upcycled apple extract. Vegan. Every ingredient listed on the label.

GOOD QUESTIONS

Quick answers.

Is it an oil or a serum?

A serum. It’s lightweight and non-sticky, made to massage straight into your scalp without weighing your hair down.

Who is it for?

Any woman who wants simple, low tox scalp and hair care that fits real life, whatever season she’s in.

What’s in it?

Only what’s needed, with every ingredient listed. The full list goes to the waitlist before launch.

When does it launch?

We’re aiming for February 2027. The waitlist hears first, and gets first access.

What do I get for joining?

First access before anyone else, 10% off your first order and a little surprise tucked into your first box. Your code arrives by email on launch day. What’s the surprise? You’ll see.